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As New Samsung S25 Ultra 256GB now available! Tackle your day with ease with the help of even smarter Galaxy AI. Ask your device to do a few things at once, the same way you would naturally ask a person. Start your day with a rundown of all the information you need to know with Now Brief. Capture your biggest moments with unrivalled quality on the Galaxy S25 Ultra, with a new 50MP Ultrawide lens and an increased light aperture. Galaxy S25 Ultra is powered with an advanced pro-visual engine and upgraded Nightography for pro-level shots, day and night. Enjoy a new, sleek curved edge design with a lightweight titanium frame. Plus, with Corning Gorilla Armour and an IP682 water and dust rating, it’s built for performance. Feel the confidence of your on-device personalised AI data being secured with Knox Vault encryption. Plus protecting your data from being accessed by any other apps - manage your own security settings for Ultra peace of mind. Streamline gaming, entertainment and productivity with lightning fast speeds and improved power efficiency thanks to the latest chipset, and a self-optimising, long lasting battery to power you through your day. Lose yourself in your favourite game with an expansive 6.9” display, the Ultra’s biggest one yet3. Advanced ray tracing and an AI-powered scaler bring new depth and clarity to the screen for unbelievable graphic detail whether you’re playing, working or scrolling. Available in Titanium Silverblue